The challenge / opportunity
PDM Produce is one of the UK’s fastest growing salad producers. Based in Shropshire and privately owned, the business has enjoyed double digit growth supported by significant investment in the latest farming and food packing technology.
Eden Search & Select was exclusively retained by the Owner & CEO to seek a highly experienced and commercially focused Managing Director to lead all non-farming activities. Given the growth ambitions of the business, its strong farming heritage and its rapid expansion, Eden Search & Select was tasked to find an individual with the professional experience to lead a commercially focused strategy to manage double-digit growth of a highly dynamic, fast paced, vertically integrated business. That person also needed to have the right personal values and cultural fit to be successful within a privately owned family business building a strong relationship with an entrepreneurial Owner and a dedicated and exceptionally high performing leadership team.
Eden Search & Select embarked on an extensive talent identification and engagement process across the UK within the wider food and drink sector, targeting over 80 Commercial Director and Managing Director professionals experiencing similar high growth challenges. Given Eden Search & Select had been working within the industry since its inception, the team utilised its deep sector experience and unique cultural insight to ensure the right fit of professional and personal qualities.
Eden Search & Select presented five candidates for the role in line with the client brief. After an extensive interview process, one candidate was successfully appointed and able to start before the vital trading period for the business. The speed of the appointment and subsequent start of the Managing Director has given the business excellent commercial leadership and allowed the Owner and his board to focus on strategic projects at a time of rapid growth within a challenging and dynamic market place.