With over 60 years of experience, our client is recognised throughout UK as a leading distributor of land management products and supplies. They have developed a highly capable sales and service team as well as an in-house product development team to ensure they are able to offer the very best quality, service and value for their customers. In a newly created position, our client now requires an experienced Marketing Manager to support their growth strategy taking ownership of the marketing strategy and implementing it across their multiple routes to market.
This important role will report directly to the Managing Director to deliver the national marketing plan focussed on existing and potential customers and will also be responsible for creating and implementing a broad range of communications initiatives across the business including e-commerce, direct mail, social media and supporting the field-based sales team. The business also has excellent data on their customers but it needs to be interpreted and filters to develop specific marketing initiatives to influence sales and promotional strategy across their different channels. This position will also provide marketing support to the wider management team assisting with market assessments, product evaluation and market research projects.
To be suitable for the position, candidates will be experienced marketers with a relevant qualification at degree or CIM level and a track record of leading a marketing strategy across multiple markets (e-commerce, direct mail, social) and using the full marketing mix to drive sales and market awareness. Knowledge of the agricultural or industrial markets would be advantageous but it is more important candidates are prepared to get their hands dirty to build and implement a plan, whilst developing a team and gain the commitment of the leadership team to support the execution of the plan.
If you are looking to progress your career and would relish the opportunity to devise and implement a marketing strategy in a progressive company, please call Bertie Mayo at Eden Search & Select on 0113 834 6634 for a confidential discussion.