Sales Director


Ramsden International is a leading exporter of British food and drink from the UK and sells products to retailers, wholesalers and distributors in 133 countries across the world. Based in Lincolnshire and privately owned, the business has enjoyed double digit growth supported by significant investment in category management, IT infrastructure and market capability.

Eden Search & Select was exclusively retained by the CEO & HR Director to seek a highly experienced Sales Director to develop, lead and execute the global export sales strategy and deliver profitable growth across all parts of the world.  Particular focus was placed on driving the continuous reform and an up-skilling agenda within the Sales team that span across 11 time zones as well as working alongside a talented group of Board Directors.

Working with David, Darren and the team at Eden Search & Select was an enjoyable and productive experience.  They are very knowledgeable in what they do and have a professional but down-to-earth approach, making it easy to work with them.  They spent time understanding our brief and our business before commencing the search assignment and they were not afraid to challenge and input their own views throughout.  The team delivered excellent customer service – we were kept regularly up to date on progress and candidate feedback – and they were very flexible at working to our very inflexible timescales.”

“I would recommend Eden Search & Select without hesitation and would look to use them again in the future“
Phil Hoskins HR Director

Our approach

Eden Search & Select embarked on an extensive talent identification and engagement process across the UK within the wider food and drink sector, targeting over 160 Commercial Director and Sales Director professionals with extensive change management and leadership experience within an FMCG sales function. Eden Search & Select utilised their in house research team to engage and assess candidates with deep sector experience and personal qualities to match the values of the business.

The results

Eden Search & Select presented six candidates for the role in line with the client brief and after an extensive interview process, the Board recognised two outstanding candidates were suitable for the role. After considerable discussion the chosen candidate was successfully appointed and able to start within 4 weeks. The speed of the appointment has given the international sales function vital leadership at a time of growth and the business as a whole has benefited from the commercial focus the successful candidate has brought to the role at a time of political and financial volatility and uncertainty.

Follow us

Oakgate House, 25 Market Place, Wetherby, Leeds LS22 6LQ
33 St James's Square, London, SW1Y 4JS