Managing Director

Opportunity

With a long-established reputation built on quality, reliability and strong trading relationships, the business faces a rapidly evolving market shaped by cost pressures, evolving customer expectations and the need for greater operational efficiency.

The new Managing Director would be tasked with strengthening commercial performance, modernising systems and processes, and embedding a strong leadership culture across all depots at a time of significant sector evolution.

This was a strategically critical hire for Fresca Group and a pivotal moment for the wholesale division.

 

“I do believe that the work you and the Eden team do is excellent. You also take a personal interest in managing our most senior hires which is noted and greatly appreciated. The Eden selection process is not a copy and paste process, or tick box exercise, but one that is tailor-made for the hiring environment and changing needs of each role to deliver our business goals. First class execution for the right outcomes.” Martyn Fletcher, Group CEO of Fresca Group.

Our approach

Working closely with the Fresca Group CEO and Chairman, Eden developed a detailed leadership profile aligned to the long-term ambition to modernise the business and accelerate growth across foodservice, wholesale, and ship stores.

A targeted search focused on senior leaders within the fresh food wholesale and foodservice sectors. This presented a unique challenge due to the fragmented nature of the sector which ranged from small local operators and family-run regional businesses to the large corporates who are driving consolidation across the sector. Despite this complexity, Eden’s Head of Research identified and engaged candidates with extensive experience in running multi-site operations, managing diverse customer channels, and driving cultural and commercial transformation.

Eden ultimately delivered a strong shortlist of candidates who combined operational credibility, commercial strength and the leadership capability required to guide Mack Wholesale through a critical period of change.

The results

Following a comprehensive interview and assessment process, Mack Wholesale appointed a Managing Director with a proven track record in both the wholesale and foodservice sectors. The successful candidate brings strong commercial acumen, significant transformation experience, and a leadership style aligned with the values of Mack Wholesale and the wider Fresca Group, positioning the business well for its next phase of growth.