Case study
Shearwell Data Ltd – Global Sales Director
Global Sales Director
Opportunity
A farmer-owned, family-run business, Shearwell Data is one of the success stories of UK Agribusiness and a leading global supplier of animal identification and livestock management solutions, helping farmers manage and monitor their herds and flocks more effectively.
Exporting to 35 countries, Shearwell approached Eden about their need for a Global Sales Director to drive international growth, increase profitability and expand market share across key global regions. Shearwells position in its core markets was multi-faceted. In the UK, Shearwell are market leaders and have a long established direct to farmer sales channel that continues to grow despite new international disruptive entrants. Within Australasia the local team are delivering excellent growth from direct to farm business and an increasing use of distributors. The business, therefore, required an experienced strategic commercial leader capable of bringing greater structure, alignment and performance management to a global sales team while identifying new opportunities for long-term growth in current and new markets.
David and the team at Eden provided an excellent service during the recruitment of our Global Sales Manager. They took the time to gain a genuine understanding of our business and the type of candidate we were looking for. Throughout the process, they were highly supportive, professional, and responsive. The shortlist they presented was of an exceptionally high quality, making the recruitment process both efficient and successful. We would not hesitate to use their services again and would highly recommend them to other organisations seeking recruitment support.
Emma Thorne, Director
Our approach
Following a detailed briefing with the leadership team, Eden Search conducted a targeted international search across the feed and nutrition, animal health, genetics, livestock equipment and agricultural sectors. An initial longlist was identified and refined, generating a strong engagement, driven by the scale of the opportunity and Shearwell’s reputation as a respected, market-leading business.
The search focused on identifying leaders with international sales, commercial strategy and team leadership experience. Particular emphasis was placed on candidates with a proven track record of driving growth, leading multi-regional teams and building high-performing sales organisations, with the character to understand the differences in markets and cultures while aligning with Shearwell’s farmer-focused family values.
The results
Eden successfully delivered a shortlist of four high-calibre candidates, resulting in the appointment of an international commercial leader with more than 25 years’ experience across animal health and animal nutrition. Having had senior reports across Europe, LATAM, APAC, the chosen candidate brings the expertise and emotional intelligence required to drive global growth, strengthen sales performance and enhance consistency across international markets.